Most of these jobs sit inside a distributor, which buys the UK rights and then spends the prints and advertising budget on making the country want to see the film. Sales agents, production companies, the studios' UK offices, exhibitors and streamers all have marketing people too, and a great deal of the work is done by outside specialists: publicity agencies, creative agencies for the key art, trailer houses, media agencies, junket producers, crews and photographers. A campaign runs for about three months before release, with the heaviest four weeks at the end.
Marketing director, or head of marketing
Head of publicity, or agency director
Marketing manager
Publicist, or publicity manager
Unit publicist
Digital and social marketing
Stills photographer and EPK crew
Marketing and PR assistantEntry-level job
