Commercials Runner

How a commercials production company wins and makes a job, and what the in-house runner does from first-in to last-out.

1. readHow a commercials production company works8 min
2. readThe in-house runner's day, hour by hour8 min
3. checkCheck: the company and the day4 min

The five qualities on every advert and how to build each one now, the documents and phrases of the office, and the ten tips as daily habits.

1. readThe five skills and how to build each one now7 min
2. readPaperwork, phrases and the ten tips6 min
3. taskTask: your skills self-audit7 min

Where commercials experience really comes from, and the rules on pay, unpaid work, hours and safety before you say yes to anything.

1. readWhere commercials experience really comes from7 min
2. readThe rules: pay, hours, unpaid work and safety6 min
3. taskTask: find three routes this month7 min

What a Stage 1 commercials CV contains, the letter that names a director, how to approach a small office without annoying it, and what a reference really is.

1. readThe Stage 1 commercials CV and the letter that goes with it8 min
2. taskTask: draft your CV outline8 min
3. checkCheck: CV, letter and approach4 min

The map of clients, agencies, production companies and post houses; the trade press; why commercials lead to features; the ladder from runner to PM; and what the case studies did.

1. readThe map: agencies, companies, post houses and the road to features8 min
2. resourcesThe library8 min
3. checkCheck: the industry and the path4 min

Your saved plan, the five statements as a self-certification, and what to do next on MFJF.

1. plannerYour plan10 min
2. readHow you know you are ready for Stage 26 min
3. checkCheck: ready for Stage 24 min