Creative Agency Runner

What a creative agency is, who pays for the advert, how the idea becomes a film, and what the runner on the production desk actually does from first in to last out.

1. readWhat a creative agency is and how an advert gets made8 min
2. readThe production desk, hour by hour8 min
3. checkCheck: the agency and the day4 min

The eight things an agency producer is really hiring for and how to build each one before you are hired, the documents and money words of the production desk, and the habits that get a runner kept on.

1. readThe eight skills, and how to build each one now7 min
2. readThe paperwork, the money words and the language6 min
3. taskTask: your skills self-audit7 min

The seven real doors into a creative agency, the schemes that exist because this industry has been hard to enter without contacts, and the rules on pay, hours, unpaid work and safety before you say yes to anything.

1. readThe seven doors into an agency7 min
2. readThe rules: pay, hours, unpaid work and safety6 min
3. taskTask: find three routes this month7 min

What a Stage 1 agency CV contains, the letter that names a piece of work, how to approach a production department without annoying it, and what a reference means here.

1. readThe Stage 1 CV, the letter and the approach8 min
2. taskTask: draft your CV outline and one real letter8 min
3. checkCheck: CV, letter and approach4 min

The map of clients, agencies, production companies, post houses and bodies; the agencies worth knowing by name; the ladder from runner to agency producer; and where else this job can take you.

1. readThe map, the bodies and the ladder8 min
2. resourcesThe library8 min
3. checkCheck: the industry and the path4 min

Your saved plan, the five statements as a self-certification, and what to do next on MFJF.

1. plannerYour plan10 min
2. readHow you know you are ready for Stage 26 min
3. checkCheck: ready for Stage 24 min